Content Marketing GOLD Corporate Specialties Bloomfield Hills, Michigan A “Bear” Of A T-Shirt Objective: The white T-shirt worn by actor Jeremy Allen White’s character on the popular TV show, The Bear was the focus for a blog post exploring luxury T-shirts and the dupes available in the promo industry. Strategy & Execution: In the post, Corporate Specialties did a deep dive into vintage loopwheel T-shirts and how they differ from modern tubular tees. The team sampled six best sellers to determine which options are most comparable to the shirt worn in the show, showcased their favorites and shared tips to help readers determine which technique was best for their needs. Results: The sales team referenced the blog content during apparel-related sales calls and shared the link with existing customers and prospects. It received extremely positive feedback for helping to educate, inspire and develop stronger relationships with customers. GOLD PCNA New Kensington, Pennsylvania Plugged In: Empowering Customers Objective: The Plugged In webinar series aimed to actively engage customers by providing valuable sales tools, product knowledge and new techniques to help grow their businesses. Strategy & Execution: The spring/summer 2024 webinar highlighted new products and retail brands plus several key initiatives, including the Drinkware Decoration Simplification Project, expanded decoration capabilities at Bullet, a new website resource to help customers plan their sales year and the new catalog lookbook. The webinar also included a giveaway of a tentree zip hoodie for the first 100 attendees to RSVP. Results: The webinar surpassed the previous year’s webinar with a Net Promoter Score of 8.8 and 97% of attendees rating the content as either excellent or good. When asked if the webinar would help secure new business, 71% of attendees said “yes” and 28% said “maybe.” PPAI • OCTOBER 2025 • 75 Pyramid Awards In Marketing | Must Read
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