SILVER Vantage Apparel Avenel, New Jersey Wear The Change Objective: The “Wear the Change” campaign was designed to raise awareness of sustainable fashion as a global movement while promoting the supplier’s commitment to environmental responsibility. Strategy & Execution: Vantage selected a range of new and top-performing eco-friendly styles decorated with a custom logo and distributed as samples to the sales team and key customers. The samples were also used to create high-quality digital marketing assets, including a campaign brochure, PowerPoint slides and a series of videos, along with end-user-friendly pieces for distributors to share with their customers. Working with long-time partner Clean Ocean Action, more than 75 employees and friends helped remove trash along 5.4 miles of the New Jersey shoreline as well. Results: Open rates averaged about 40% for the three-part email campaign, along with thousands of impressions and strong engagement on social media, suggesting increased visibility and a positive impact on brand awareness. 74 • OCTOBER 2025 • PPAI Must Read | Pyramid Awards In Marketing
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