GOLD SRG Itasca, Illinois Caring For The Community Objective: The St Regis Community Care Kit event had two goals: to provide underprivileged youth with backpacks containing essential school supplies and to raise awareness about the lack of access to backpacks, reusable items and daily meals for many community members. Strategy & Execution: SRG runs this program annually, and this year Youth Without Shelter, Toronto District School Board and Eva’s Initiatives were selected as recipients. Products for the backpacks included a reusable water bottle, lunch bag, notebook, pens, pencils and markers. The company purchased any products it could not donate. Also, tucked inside each backpack was a handwritten note to add a layer of warmth and encouragement, reminding each recipient that they are valued and supported. Results: SRG employees assembled and packed 400 backpacks for delivery to the organizations. SILVER Brand Fuel Raleigh, North Carolina Packing Hope One Bag At A Time Objective: The goal of the project was to raise funds, provide education and create brand awareness for American Cancer Society through a branded merch cause-marketing campaign. Strategy & Execution: In this ultimate supplierdistributor collaboration, SanMar created a Charity Tech Pack crafted of recycled polyester with an inside label QR code that takes recipients to www.cancer.org. Through the product, ACS hopes to build a donor/volunteer relationship with the packs’ recipients. Brand Fuel, which did not take any money from the deal, promoted the bag through its sales team and to like-minded distributors to inspire others to join in the fight against cancer. In addition, ACS gets $5 from each pack sold. Results: The Charity Tech Pack was promoted to nearly 100,000 industry salespeople in early 2024 with a goal to earn $75,000 in sales last year and $250,000 this year. PPAI • OCTOBER 2025 • 73 Pyramid Awards In Marketing | Must Read
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