Cause Advocacy Marketing GOLD ePromos Promotional Products St. Cloud, Minnesota ePromos Walks The Talk Objective: The distributor supports an ongoing program benefiting area nonprofits through product and monetary donations, along with marketing support and outreach. Every other month, ePromos selects a new nonprofit to receive $500 in free promotional products to use for fundraising, thanking volunteers and other programs. The company also supports causes important to its employees, such as Backpacks For Life, an organization serving homeless and at-risk veterans. Strategy & Execution: ePromos developed an online application for organizations interested in its free product program and promotes it through emails to its customer database and on social media. Organizations are chosen based on their commitment to doing good. In addition, ePromos has donated email marketing and social media expertise to Backpacks For Life for the past two years, along with on-site support at events and assistance with creating a custom backpack for veterans. Results: Between April 2023 and March 2024, ePromos received more than 400 applicants for its ePromos for Good grant. GOLD Facilisgroup Brentwood, Missouri Creating A Positive Impact Objective: Facilis Cares, the company’s ongoing giveback initiative held in cities around the U.S., engages the Facilisgroup community in meaningful philanthropic efforts, supports local and global charitable causes, and fosters a culture of giving back. Strategy & Execution: Initiatives include fundraising, volunteer opportunities and support for organizations like Ronald McDonald House Charities. Facilis Cares creates a cohesive strategy to support various charitable initiatives with themes centering around community support, giving back and creating a positive impact. Campaigns are timed to coincide with major company events and holidays to maximize engagement and are distributed through a combination of digital communications, branded materials and coordinated events. Results: During the competition period, Facilis Cares completed five projects for charitable organizations, including Thompson Island Outward Bound Education Center, Wish for Wheels, St. Louis Area Foodbank and others. Projects included packing and donating 200 gear packs, donating and building 30 bikes, packing 1,189 pounds of food for local families and organizing a toy drive. 72 • OCTOBER 2025 • PPAI Must Read | Pyramid Awards In Marketing
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