Digital Self Promotion GOLD BEL Promo Medley, Florida Yeah, You Can BEL Promo That! Objective: BEL Promo sought to share the depth and breadth of its capabilities – from deep inventory and low minimums to five-star, A+ service and precise decoration – and to reinforce the promise that it has a solution for every market and every budget. Strategy & Execution: Using social media posts and podcast sponsorships, BEL Promo peppered the industry with eye-catching images and short questions where the reply was always, “Yeah, you can BEL Promo that!” The simple questions focused on products, services, decoration and other capabilities unique to BEL Promo. The promotion got even more traction when used to sponsor the “Promo UPFront Podcast” hosted by Kirby Hasseman and Bill Petrie. Results: More than $100,000 in revenue has been directly tied to inquiries from this campaign. In addition, the questions posed in these posts helped change the conversation about BEL Promo, redefining how distributors view it. GOLD HALO Sterling, Illinois Showcasing The Top Products For 2024 Objective: The aim was to curate and showcase the most innovative and trending products for the upcoming year based on the HALO marketing team’s visits to more than 2,000 supplier booths during The PPAI Expo 2024. Strategy & Execution: From the images and products gathered, top products were selected for inclusion based on uniqueness, functionality, market trends and their potential impact on clients. Next, a compelling merch deck was created and distributed to account executives to share with their clients. Corresponding email marketing campaigns, social media posts and blog content were also developed to maximize outreach and highlight trends the team discovered. Results: The merch deck garnered more than 24,000 views when it was first launched, along with 63% engagement for the blog post and strong open rates of 20% and 17% respectively for the two-part email campaign that followed. 70 • OCTOBER 2025 • PPAI Must Read | Pyramid Awards In Marketing
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