SILVER commonsku Toronto, Ontario Behind A Sold-Out skucon 2024 Objective: commonsku hosts skucon, an annual, two-day event in Las Vegas designed to educate and connect the industry’s most forward-thinking distributors and suppliers. The marketing strategy is aimed at drawing the targeted audience to register and setting the event apart from previous programs. Strategy & Execution: To mark skucon’s 10th anniversary in 2024, the event’s name and logo were updated to “skuconX” to reflect the milestone, as well as intersection of technology and creativity. Marketing channels included LinkedIn and Instagram, plus an email campaign that segmented prospects into groups based on their prior attendance. At the event, each attendee received a kit containing 13 carefully selected products, and the tablecloths and banners were later upcycled into pouches that were shipped to attendees. Results: The event’s marketing effort was a huge success, and skuconX sold out with a total of 333 attendees registered. SILVER PCNA New Kensington, Pennsylvania Online Stores Made Easy Objective: Givee Select is a platform that enables distributors to create custom online stores from a curated selection of high-quality gifts and personalization options. The goal was to create a cohesive and recognizable identity for the platform with key branding elements such as color palette, logo, fonts, tone of voice and, most importantly, clear and consistent messaging. Strategy & Execution: Givee Select’s overarching theme of simplicity and ease-of-use was a core message carried through all branding, collateral and communications from the website and marketing emails to flyers and catalogs. Its color palette, logo, fonts, tone of voice and key messaging were selected to convey a consistent identity, and animated GIFs and demo videos provided additional support. Results: Within the first month after the platform was launched in January 2024, 154 stores were approved, 383 self-service stores were in the approval queue, and web and social media metrics were soaring. By the time Givee Select was entered into this competition, it was nearing 2,000 store set-ups, highlighting the growing demand in the industry for the platform. 68 • OCTOBER 2025 • PPAI Must Read | Pyramid Awards In Marketing
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