Branding GOLD commonsku Toronto, Ontario Showcasing skucamp’s Groovy Vibe Objective: skucamp is an annual commonsku-hosted, three-day, boot-camp-style event. It’s held in a different city each year, and the goal was to create a unique color scheme and theme to complement the host city. Strategy & Execution: This year’s event was held in Austin, Texas, a tech hub known for its creative hippie culture and eclectic live music scene. To reinforce this vibe, a color combo of bold orange and electric blue was selected for the branding, along with a rounded, bold font and swirly, fun visual elements inspired by the city’s street murals. The look was carried through all marketing assets, including email banners, social media graphics for attendees and a comprehensive webpage. Results: The eye-catching branding helped attract many new attendees, along with returning attendees, and led to a sold-out event with 160 people in attendance. GOLD HPG Brands Braintree, Massachusetts Rebranding Debco As Proudly Canadian Objective: Debco sought to strengthen its position in the marketplace as the leading Canadian promotional product supplier under the HPG umbrella and refresh its visual brand identity. Strategy & Execution: The project started with a bold vision: Create an unforgettable, immersive branding experience for Canadian customers. From vibrant photography to a sleek new website, sales kit and product sampling, every detail was crafted to leave a lasting impact and highlight Debco as a trustworthy, home-grown Canadian supplier. A twist on the iconic maple leaf was used throughout the brand, and a new color palette drew inspiration from the Canadian landscape. New products echoing the “We Are Canadian” theme were key visuals in announcing the rebrand. Results: In the first seven months after the reveal, Debco traffic increased more than 70% on the new hpgbrands. ca website and 32% on the hpgbrands.com website. Likewise, social media followers have grown by 17% with a significant rise in distributor engagement, especially on Instagram where the new product photos and end-user friendly flyer content were widely shared. 66 • OCTOBER 2025 • PPAI Must Read | Pyramid Awards In Marketing
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