made the brand feel thoughtful and professional; it definitely left a strong, positive impression.” Memory Triggers Are Marketing Wins The data doesn’t lie – promo products leave a lasting impression, with 38% reporting that they still remember the brand months or even years after receiving a branded item (see Figure 4). Not only do recipients remember, they also take action. More than three quarters (76%) of respondents looked up the brand of a promo item they received either out of curiosity or interest in its services (see Figure 5). And here’s the big takeaway: Nearly the same percentage (72%) said that they have made a purchase from a brand because of the promo product they’d received (see Figure 6). “The best promo products don’t just spark awareness, they spark action,” Bhat says. “When people remember, they engage.” FIG. 4 FIG. 5 How long do you usually remember the brand after receiving a promotional product? Have you ever looked up a brand because of a promotional item you received? 4% 46% 30% 20% I don't remember Yes, out of curiosity No, I haven’t Yes, because I was interested in their products 27% 12% 20% 38% 3% A few months A few weeks I still remember it after many months or even years A few days I forget within a day 62 • OCTOBER 2025 • PPAI Must Read | The 5-Second Impact
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