4 From PPAI Potential Meets Progress 7 Creative Calendar Essentials 10 Use Case Eco Essentials For A Lighter Footprint 14 In Style Gifting For Generation Z 18 Solutions Spotlight Product Testing Voices 22 Responsibility The Circularity Solution 24 Innovation Data Does Good 26 Your Business From Swag To Strategy Must Read 52 Promotional Products Work Farmer’s Market 64 Feature PPAI Pyramids: Top Marketing Programs 84 Feature Promocations: A Sober Review Community 88 Buzzworthy 91 PPPC Communiqué 93 Inside PPAI 95 New Members 99 Datebook 104 Perfect Promo CONTENTS 10.25 VOLUME 49, ISSUE 08 46 The State Of Responsibility 2025 PPAI Research has examined benchmarking data on corporate social responsibility from distributors and suppliers of all sizes and awards new High Marks for Responsibility to multiple firms. 30 The 5-Second Impact A new study from PPAI Research shows what consumers value in promotional products, including what qualities will prompt them to seek the nearest trash can. 58 Our Sustainability Journey Once dismissed as an afterthought, sustainability has become a driving force reshaping the promotional products industry, from buyer expectations to boardroom priorities. 46 58 30 PPAI • OCTOBER 2025 • 3
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