“Distributors in the $3M-$10M range take the top spot, proving that mid-sized independents are punching above their weight,” Kramer says. TABLE 15: What percentage of your leadership is women or nonbinary people? Distributors $100M+ 49% Distributors $25M-$100M 48% Distributors $10M-$25M 51% Distributors $3M-$10M 63% Distributors Under $3M 75% Distributors with $10 million and under in revenue lead the pack, with the biggest companies plateauing around 50%. “Apparently, size doesn’t always correlate with balance,” Kramer says. “Distributors with under $3 million in revenue have a big age-gap jump over their larger counterparts,” Kramer says. “Maybe the smallest firms are leaning into younger, nimble teams, or maybe they’ve just mastered the art of hiring people who can also fix the Wi-Fi.” Corrigan is deputy editor at PPAI. TABLE 18: What percentage of your workforce is under the age of 30? Distributors $100M+ 18% Distributors $25M-$100M 23% Distributors $10M-$25M 29% Distributors $3M-$10M 21% TABLE 16: What percentage of your leadership is nonwhite? Distributors $100M+ 10% Distributors $25M-$100M 18% Distributors $10M-$25M 26% Distributors $3M-$10M 30% TABLE 17: What percentage of your leadership is in the LGBTQ community? Distributors $100M+ 12% Distributors $25M-$100M 9% Distributors $10M-$25M 11% Distributors Earning New High Marks Based in British Columbia, Martket Branding reports that 90% of the products it sold in 2024 were marketed as sustainable. Headquartered in Carey, Ohio, Social Good Promotions participates in a recycling program and has a sustainable or circular packaging policy. PPAI • OCTOBER 2025 • 43 The State Of Responsibility 2025 | Must Read
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