GENERATION Z – often defined as people born between 1997 and 2012 – makes up 18% of the workforce, surpassing the population of baby boomers, according to the U.S. Department of Labor. With this quickly growing demographic comes new preferences and world views to consider when it comes to gifting and workplace culture. Because Gen Z grew up with the internet, it’s not surprising that they are one of the most fashionfocused demographics. With constant inspiration from social media and a push for values to be reflected in garments, Gen Z knows exactly what they want. While trends come and go, though, timeless basics still have a place in every Gen Zer’s wardrobe. When in doubt, something versatile is a good choice. Additionally, decorating items with more subtle logos or artistic graphics allows promo items to feel more like retail pieces. There’s a level of minimalism and elegance that Gen Z likes in a branded item. Neutral colors will always be important, but don’t shy away from bold colors. Gen Z loves to take risks, recently popularizing colors like butter yellow and cherry red. Gen Z is full of outspoken changemakers, so make sure items reflect that spirit. Choosing items made from recycled materials or ethically sourced fibers is a great way to show you care about their views. As the generation set to inherit a world greatly impacted by climate change, eco-friendly options are crucial. Not only is it good for the planet, but it shows that Gen Z’s values are heard and respected. As a Gen Zer myself, I have gathered a few products that are perfect for the workplace Gifting For Generation Z As Gen Z streams into the workforce, employers must rethink their gifting strategies to reflect a generation driven by bold style, strong values and a demand for sustainability. By Hanna Brookshire fizkes / Shutterstock.com 14 • OCTOBER 2025 • PPAI Essentials | In Style
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