PROMOTIONAL PRODUCTS TO BE UNIVERSALLY VALUED Essentials 10.25 USE CASE p. 10 SOLUTIONS SPOTLIGHT p. 18 fizkes / Shutterstock.com GIFTING FOR GENERATION Z As Gen Z streams into the workforce, employers must rethink their gifting strategies to reflect a generation driven by bold style, strong values and a demand for sustainability. page 14 IN STYLE PPAI • OCTOBER 2025 • 9
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