TABLE 8: Percentage of total revenue allocated toward IT Distributors $100M+ 12% Distributors $10M-$100M 8% Distributors $3M-$10M 6% Distributors Under $3M 4% Distributors Earning New High Marks The Glendora, California-based company leveraged APIs to improve workflow efficiency by introducing process automation and reducing manual data entry. Based in British Columbia, Martket Branding has enabled multi-factor authentication across all systems. The Mexico City-based distributor has invested in computer-aided design and 3D printing to redefine product design. TABLE 10: Which of the following emerging technologies has your firm adopted or is planning to adopt within the next year? AI Blockchain Internet of Things (IoT) Augmented Reality (AR) Virtual Reality (VR) 3D Printing Other None Distributors $100M+ 95% 5% 26% 5% 5% 16% 21% 5% Distributors $25M-$100M 93% 15% 11% 30% 19% 30% 15% 0% Distributors $10M-$25M 93% 7% 15% 22% 15% 26% 7% 4% Distributors $3M-$10M 88% 0% 24% 12% 6% 6% 6% 6% Distributors Under $3M 65% 0% 10% 5% 0% 10% 0% 20% Kneram says that iPROMOTEu’s annual audits have highlighted valuable opportunities to enhance its processes and strengthen the underlying technology that supports its business. “In line with the large distributor average percentage, iPROMOTEu’s investment in IT reflects our ongoing commitment to helping our Affiliates stay competitive and their businesses well-supported by technology,” Kneram says. “AI tools are already being used across various departments to accelerate workflows and enhance task performance, with broader integration into our major systems and processes planned to begin in 2026.” Corrigan is deputy editor at PPAI. TABLE 9: What was your IT staff turnover rate in the last year? Distributors $100M+ 7% Distributors $25M-$100M 8% Distributors $10M-$25M 10% Distributors Under $10M 3% PPAI • SEPTEMBER 2025 • 37 The State Of Innovation 2025 | Must Read
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