TABLE 6: How does your firm ensure compliance with relevant IT governance and data protection regulations? Audits Data Protection Officer Employee Training Software Other I Don't Know/ Other Distributors $100M+ 89% 84% 100% 84% 16% 5% Distributors $10M-$25M 67% 48% 81% 37% 11% 0% Distributors $25M-$100M 85% 74% 85% 74% 4% 0% Distributors $3M-$10M 35% 41% 71% 29% 29% 0% Distributors Under $3M 20% 15% 45% 15% 25% 5% “Our specialized security team plays a critical role in maintaining our ISO 27001 certification and ensuring PCI DSS compliance for all credit card transactions and GDPR compliance for all consumer data,” Kutzera says. “In today’s remote and interconnected world, we go further by training our staff annually on cybersecurity best practices, such as recognizing phishing attempts and emerging vulnerabilities relevant to our global remote workforce.” TABLE 7: Does your firm have a formal digital transformation strategy? Yes, Documented Yes, Undocumented In Development No Distributors $100M+ 79% 16% 5% 0% Distributors $25M-$100M 54% 27% 19% 0% Distributors $10M-$25M 41% 30% 26% 4% Distributors $3M-$10M 44% 31% 13% 13% Distributors Under $3M 11% 0% 26% 63% “At CorporateGift.com, technology isn’t just a support function – it’s the backbone of our business,” Kutzera says. “With over 30% of our team dedicated to tech, we prioritize innovation, security and automation to ensure a seamless experience for both clients and vendors.” 36 • SEPTEMBER 2025 • PPAI Must Read | The State Of Innovation 2025
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