TABLE 3: Do you have multi-factor authentication implemented across your systems? Everywhere Most About Half Some None I Don't Know/Other Distributors $100M+ 58% 37% 0% 0% 0% 5% Distributors $25M-$100M 67% 26% 4% 4% 0% 0% Distributors $10M-$25M 52% 41% 4% 4% 0% 0% Distributors $3M-$10M 44% 38% 6% 6% 6% 0% Distributors Under $3M 30% 20% 5% 20% 20% 5% Dave Kneram, senior vice president of technology at iPROMOTEu, PPAI 100’s No. 6 distributor, is surprised that smaller distributors have implemented MFA across more of their systems than their larger counterparts. “We’re currently rolling out multi-factor authentication for our order management system, with a major focus on implementing an upgraded ERP to support the increasing volume of financial transactions,” Kneram says. Kneram was also surprised by the relatively low percentage of large distributors who reported having a cybersecurity rating from an external provider. “In recent years, we’ve also strengthened our cybersecurity infrastructure and remain committed to ongoing improvements in this critical area,” he says. TABLE 5: Does your company use an ERP or Order Management System as a single source of truth for business transactions? Yes No Other Distributors $100M+ 89.47% 0.00% 10.53% Distributors $25M-$100M 92.31% 0.00% 7.69% Distributors $10M-$25M 92.59% 7.41% 0.00% Distributors $3M-$10M 87.50% 12.50% 0.00% Distributors Under $3M 47.37% 36.84% 15.79% Kutzera says Corporategift.com has built robust integrations with more than 100 vendors using a range of technologies, including custom APIs, PromoStandards and simple (but secure) CSV exchange platforms. “These connections ensure that data flows smoothly and orders are processed efficiently, regardless of scale or complexity,” she says. TABLE 4: Do you have a cybersecurity rating from an external provider such as SecurityScorecard? Yes Other Provider (not SecurityScorecard) No I Don’t Know/ Other Distributors $100M+ 26% 11% 32% 32% Distributors $25M-$100M 16% 36% 44% 4% Distributors $10M-$25M 11% 19% 56% 15% Distributors $3M-$10M 0% 19% 63% 19% Distributors Under $3M 0% 10% 85% 5% PPAI • SEPTEMBER 2025 • 35 The State Of Innovation 2025 | Must Read
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