Distributor Benchmarking TABLE 1: How many suppliers provide real-time inventory feeds to your ERP or Order Management System? 1-3 Suppliers 4-7 Suppliers 8-10 Suppliers More than 10 Suppliers None Distributors $100M+ 0% 6% 11% 78% 6% Distributors $25M-$100M 4% 8% 4% 67% 17% Distributors $10M-$25M 4% 0% 11% 74% 11% Distributors $3M-$10M 0% 7% 7% 64% 21% Distributors Under $3M 5% 25% 20% 25% 25% Christy Kutzera, assistant director of vendor relations at Coporategift.com, PPAI 100’s No. 36 distributor, is surprised that only 62% of distributors surveyed are integrated to receive inventory feeds from more than 10 of their vendor partners. “This level of integration is critical at CorporateGift.com, as inventory accuracy plays a foundational role in the success of both our e-commerce platform and our program business,” Kutzera says. “Reliable inventory data not only fosters customer trust but also significantly reduces the need for manual intervention when items are out of stock, leading to greater operational efficiency and a better overall customer experience.” TABLE 2: Do you offer a secure online payment portal for customers to pay bills securely? Distributors $100M+ 95% Distributors $25M-$100M 85% Distributors $10M-$25M 89% Distributors $3M-$10M 81% Distributors Under $3M 65% The data indicates that most distributors offer online payment portals, which empower customers with the flexibility to select and pay invoices on their terms, while significantly reducing the burden of manual reconciliation and data entry for their team. 34 • SEPTEMBER 2025 • PPAI Must Read | The State Of Innovation 2025
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