In total, 67% of suppliers currently have a formal digital transformation strategy, with 18% reporting that it’s in development. Such strategies enable companies to align technology investments with business goals, driving efficiency, innovation and long-term growth. It also ensures a proactive approach to evolving customer expectations, data security and competitive pressures in an increasingly digital marketplace. TABLE 8: What was your IT staff turnover rate in the last year? Suppliers $100M+ 9% Suppliers $25M-$100M 9% Suppliers $10M-$25M 4% Suppliers Under $10M 13% While suppliers with under $10 million in revenue reported the highest amount of IT staff turnover, distributors under $3 million in revenue reported the least amount. TABLE 9: Percentage of total revenue allocated toward IT Suppliers $100M+ 3% Suppliers $25M-$100M 3% Suppliers $10M-$25M 3% Suppliers $3M-$10M 6% Suppliers Under $3M 5% While suppliers in the $100 million-plus range reported allocating only 3% of their revenue toward IT, distributors in the same range reported allocating 12% toward IT – the highest percentage of any revenue range. TABLE 7: Does your firm have a formal digital transformation strategy? Yes, Documented Yes, Undocumented In Development No Suppliers $100M+ 75% 8% 17% 0% Suppliers $25M-$100M 40% 33% 20% 7% Suppliers $10M-$25M 43% 29% 19% 10% Suppliers $3M-$10M 13% 43% 17% 26% Suppliers Under $3M 13% 25% 13% 50% 32 • SEPTEMBER 2025 • PPAI Must Read | The State Of Innovation 2025
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