PROMOTIONAL PRODUCTS TO BE UNIVERSALLY VALUED Essentials 09.25 SOLUTIONS SPOTLIGHT p. 10 USE CASE p. 12 Guillermo Spelucin R / Shutterstock.com PUTTING YOUR BEST FOOT FORWARD Bringing big impact in a little package, socks have evolved into a universally practical, stylish and customizable option for thoughtful gifting and subtle brand promotion. page 16 IN STYLE PPAI • SEPTEMBER 2025 • 9
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