PPAI Completes Executive Team, Ushers in New Era In July, PPAI announced the appointment of two new senior executives and the completion of its leadership team, signaling a bold new chapter in the organization’s evolution. Melissa Ralston, a longtime industry executive and former PPAI Board Member, joined as the Association’s first-ever Chief Marketing Officer. She previously served as Chief Revenue Officer of Koozie Group, where she helped lead a successful brand turnaround and sustainability transformation. Rounding out the four-person c-suite is Christopher Cheney, a veteran of business transformation and operational excellence, who steps in as Chief Operating Officer. Cheney previously served as Chief Operating Officer and Chief Human Resources Officer at promo solutions provider C.A. Short. These new appointments build on the strength of PPAI’s existing leadership team. President & CEO Drew Holmgreen joined the Association in January, and in March, PPAI veteran Ellen Tucker, MAS, CAE, was promoted to Chief Revenue & Experience Officer. The executive team brings additional expertise in marketing, member engagement, business operations and strategic growth across the promotional products, B2B, and association sectors. “This is more than a leadership update, it’s a relaunch of how PPAI shows up in the marketplace,” Holmgreen says. “Our goal is to champion promotional products as a vital, results-driven medium within the broader marketing ecosystem.” PPAI Media Launches playback+ Weekly Video Series Video killed the written word star. PPAI Media playback+, a new weekly video short brings members up to speed on the latest must-know stories and ideas for the promotional products industry. Hosted by Stacy Rogers, the series will appear in PPAI Newslink each Tuesday and be available at PPAI. org and across the Association’s social media channels. Weekly topics will include industry news, technology and sustainability developments affecting promo, creative product campaigns by major brands and more. The playback+ series is intended as a quick and easy way to get up to speed with the latest from PPAI Media, with an eye toward preparing promo pros for what’s next. Jacob_09 / Shutterstock.com 100 • SEPTEMBER 2025 • PPAI Community | Inside PPAI
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