Perfect Promo This Blowout Campaign Made The Highlight Reel A clever mix of beans and branding turns a limited-time giveaway into an instant fan favorite. To build excitement around a beloved pantry staple, Bush’s Baked Beans partnered with BAMKO (PPAI 242148, Platinum), PPAI 100’s No. 4 distributor, on a limited-edition giveaway that blended brand personality with practical value. The campaign centered around a custom can opener featuring a football-shaped handle and catchphrases from NFL legend Peyton Manning. Promoted online and aimed at adults between the ages of 30 and 50, the item quickly became a fan favorite. All 5,000 openers were claimed within one hour of launch, showcasing a strong response and high engagement from consumers. The campaign connected with the brand’s identity while offering a useful item that sparked conversation. Despite the rapid redemption rate, the program remained within budget, reinforcing how creative, welltargeted promos can drive measurable results. 72 • JULY 2025 • PPAI
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