4 From PPAI Planning For Purpose 7 Creative Calendar Essentials 10 Use Case No-Brainers, Crowd-Pleasers & Last-Minute Lifesavers 14 In Style Heat Transfer Graphics 18 Solutions Spotlight Consulting Voices 24 Your Business Asking For More 26 Responsibility It’s A Wrap For Packaging Waste 28 Innovation Brushing Up Your Security Must Read 48 Promotional Products Work On Campus Community 58 Buzzworthy 61 PPPC Communiqué 63 Inside PPAI 65 New Members 68 Datebook 72 Perfect Promo CONTENTS 07.25 VOLUME 49, ISSUE 06 44 32 Are End Buyers Budging On Their Budgets? PPAI Research surveyed more than 1,000 end buyers to determine what they really think about pricing … and where they’re willing to budge. 44 The State Of Growth 2025 PPAI Research has examined benchmarking data on revenue growth and other business fundamentals from distributors and suppliers of all sizes and awarded High Marks for Growth to 47 new firms. 32 52 A Verified Changemaker PPAI’s 2025 Woman of Achievement Award recipient, Proforma CEO Vera Muzzillo, has led the distributor through exponential growth while helping show the industry how to react to change. 52 PPAI • JULY 2025 • 3
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