Whether you’re talking about business or personal finances, it’s responsible – some might say essential – to have a budget. Knowing how much you’re willing and able to spend protects you from overspending, and, for many, it creates a liberating experience to spend with the knowledge that the money has been allocated with purpose. That said, budgets tend to be concepts, not contracts. Anyone who has ever had a budget has probably also ignored it at some point. That’s not necessarily reckless. It might just be the result of reacting to new information or seizing an opportunity. In other words, budgets are important but not concrete. That dynamic is also true of the end buyers that purchase promotional products. To get a better sense of pricing elasticity in this demographic, PPAI Research surveyed over 1,000 end buyer firms across the U.S. “We asked them how they handle pricing, value and tradeoffs,” says Alok Bhat, market economist and PPAI’s research and public affairs lead. “The answers reveal opportunities and risks for suppliers and distributors in the promo industry. “Budget elasticity is about more than numbers. It’s about having a firm understanding on what pushes those numbers past their perceived ceilings.” Below are some of those results organized to help determine how far buyers are willing to stretch their budgets and why. PPAI • JULY 2025 • 45 2025 Consumer Study | Must Read
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