30 • JULY 2025 • PPAI SPONSORED CONTENT Smarter Systems, Stronger Business How BPC Helped Foxtrot Marketing Optimize With NetSuite Manual Systems, Missed Opportunities “When Jill Haspert joined Foxtrot Marketing Group in 2017, the Minnesota-based distributor was running on a patchwork of manual, paper-based systems. Built in-house or acquired over time, these tools were ineficient and siloed - making it hard to maintain accurate data or scale operations. “As we were adding new customers, we had to add incremental units of labor to get that done,” says Haspert, now the company’s CEO and owner. “So even though we were growing our top line, we weren’t growing our bottom line in the way I knew we could.” Revisiting NetSuite, With Renewed Urgency By 2022, Foxtrot had more clients than ever - but its internal systems were stretched to the limit. Haspert revisited NetSuite, a customizable cloud-based ERP she’d irst considered in 2021. While initially hesitant, the need had become clear: they needed a single, scalable solution to unify the business and reduce manual effort. A cost-beneit analysis revealed that NetSuite could save the company nearly $1 million over three years - with a break-even point within 18 months. “I thought, ‘How can I not afford to do this?’” says Haspert, who purchased the company from its previous owner in 2023. Finding the Right Partner The next critical decision: choosing an implementation partner. Haspert spoke to other distributors and kept hearing one name - Bryant Park Consulting, a New York-based irm with deep experience in both ERP implementations and the promo industry. She interviewed three irms but found Bryant Park stood out. “I got the strong sense that they got it. They understood how complex this industry is and the magnitude of the investment we were making. They were transparent, knowledgeable, and collaborative,” she says. A Proven Process from Industry Experts Bryant Park brought thousands of hours of NetSuite experience and a structured six-step implementation methodology. From planning and system design to data migration, go-live support, and training, their approach felt disciplined and reliable. “They didn’t come in and ask, ‘How do you want this to work?’” says Haspert. “They said, ‘We’re the experts—let’s get to know your business, but we have a process that works.’ That conidence felt really great.” A Remote Rollout, Done Right The implementation began in April 2023 and wrapped in just nine months—with Bryant Park managing the entire project remotely. The virtual model saved time and money, while keeping Haspert’s team fully engaged throughout the process. “There were no surprises. I always understood where we were in terms of timeline and budget,” she says. Real Results and a Real Relationship Eighteen months post-launch, the impact has been transformational. Foxtrot now beneits from clean, accurate data, reduced expenses, and a faster cash collection cycle. “Bryant Park was a true partner to Foxtrot throughout this process,” says Haspert. “Their subject matter expertise was vast. I had incredible trust in them. Even now, they’re still checking in. It feels like a long-term partnership, not a shortterm transaction.” Contact Joe Recupero (514) 894-9997 joseph.recupero@bryantparkconsulting.com The BPC team at The PPAI Expo. “It feels like a long-term partnership, not a short-term transaction.” Jill Haspert
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