Brushing Up Your Security LET ME START WITH this absolute truth about multifactor authentication: Not everyone is going to love it all the time. Technology leaders, it’s a good thing you’re used to hearing grumbles. Here’s an analogy you can use when that inevitably happens: Ever feel so tired late at night that you consider skipping the routine of brushing your teeth and just jumping straight into bed? It might be a small obstacle in the moment, but it beats the huge bill and the pain of a root canal. We all know MFA can be occasionally annoying, sure. But it’s the kind of security protection that every savvy company uses with as many vital systems as possible. This is a necessary step for any promotional products firm looking to shore up its weaknesses. The promo merch industry is embracing digital transformation of all kinds, from online ordering platforms and virtual proofs to CRM systems and various integrations. And with that advancement comes a surge in cybersecurity threats. MFAs are one of the most effective yet underutilized safeguards you can employ. You may think your business is too small to be a target, but cybercriminals frequently target small to midsize businesses because they tend to have weaker defenses. A ransomware attack or stolen client data can be devastating regardless of your size. You may think you don’t have the IT resources to manage it. But most major platforms (Google Workspace, Every promo company should embrace multi-factor authentication. Here's why. By Tanaisha Dunbarger 28 • JULY 2025 • PPAI Voices | Innovation Kunakorn Rassadornyindee / Shutterstock.com
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