and jobs with one to three colors. Also in this second category is direct-to-film, aka DTF, a relatively new transfer technology that’s best for complex or full-color artwork, gradients, photos, logos with shading and small quantities. Many industry suppliers offer heat transfer as an in-factory decorating option on their garments, bags and other products, and through industry decorators like Apex Transfer and Stahls’. It’s also an add-on service some distributors provide in-house and through outside decorators. “One of the biggest advantages of heat transfers – especially methods like DTF and screenprinted transfers like Goof Proof – is how perfectly they fit the print-on-demand model,” says Josh Ellsworth, chief revenue officer at GroupeSTAHL, Stahls’ parent company. “That’s a gamechanger for promo clients who want to test ideas, run small campaigns or create personalized products – think employee gifts, team gear, corporate events or branded giveaways. You can order as few as 10 transfers, keep them on hand and heat press on demand as different sizes or items are needed.” Dotson agrees, adding, “Heat transfers empower distributors to offer high-quality decorated garments without investing in screen printing or embroidery.” Sackett says all you need is a heat press to get started – no ink and no mess. “Whether your client is a small business or a major brand, heat printing is fast becoming the star of the promo world,” she says. Here are a few popular products that offer the versatility of heat transfer graphics as a decorating option: The Ultra Soft Crewneck Fleece is as cozy as your favorite blanket. Made of a cotton/polyester blend, it’s finished with rib-knit cuffs and waistband, and comes in black, navy and grey heather in sizes XS-3XL. Vantage Apparel PPAI 113235, Platinum vantageapparel.com The Wanderlust Duffel Bag is crafted from twill polyester with matte polyester lining and features plenty of storage with a double-zippered main compartment and four more zippered pockets, plus two slip pockets, a web carrying handle and a trolley sleeve that slips easily over a roller bag handle. Hit Promotional Products PPAI 113910, Platinum hitpromo.net PPAI • JULY 2025 • 15 In Style | Essentials
RkJQdWJsaXNoZXIy NzU4OQ==