options before deciding. Just a few years ago, only 20% compared providers. Promotional products can help specialists of all kinds make a positive first impression on potential patients. From a helpful giveaway at a community event to a useful promo given after a consultation, promotional products reinforce the specialist’s name while leaving potential patients with a sense of care and connection. Bridging The Wellness Gap Many people are becoming increasingly invested in their health. More than half of Americans say they prioritize wellness now more than they did a year ago. However, while their motivation is high, they’re not necessarily getting what they need from their medical providers. Only 35% say they’re satisfied with the support they get when it comes to eating healthy, 36% with getting to or maintaining their weight and 37% with managing their mental health. Medical providers can use promo to address the disconnect in these areas. For example, items like branded portion control containers can help patients stay on track with their goals and reinforce that their provider really cares. Promo To Strengthen Trust Medical providers are among the most trusted professions, according to Gallup’s annual poll. Nurses rank at the very top of the list, with 76% of people viewing them highly. Pharmacists and medical doctors also rank highly, with 57% of people holding pharmacists in high regard and 53% saying they have very high trust in doctors. In a field where trust matters so much, small gestures, like a branded calendar for tracking appointments, go a long way at showing patients they’re seen and valued. Campaign Collateral Keep a med spa’s brand at clients’ fingertips with the Blissful Emery Board Nail File. The front side features a fullcolor logo, and its compact size is perfect for stashing in a purse for on-the-go touch-ups. SnugZ USA / PPAI 112982, Platinum / snugzusa.com Many medical specialists wear a badge as part of their daily uniform. The Bamboo Badge Holder is a standout with its natural bamboo face, retractable cord and secure button closure. PCNA / PPAI 113079, Platinum / pcna.com Women’s health specialists can offer the What to Expect Pregnancy Journal and Organizer to expectant parents. It functions as a journal, diary and organizer, with room for notes, birthing plans, ultrasound photos and more. The Book Company / PPAI 218850, Standard-Base / thebookco.com 70 • JUNE 2025 • PPAI Must Read |
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