Promo That’s ProviderApproved And Patient-Loved From checkup reminders to practical giveaways, promotional products help medical specialists add a personal touch. By Audrey Sellers The healthcare industry is one of the largest and fastest-growing industries in the world. The U.S. alone spends trillions of dollars annually on healthcare, with expenditures projected to top $6.2 trillion by 2028. Medical specialists are at the heart of it all. These skilled providers focus care across numerous disciplines, from pediatrics to podiatry and from orthopedics to ophthalmology. Patients don’t just choose medical specialists based on their qualifications and expertise, though. Research shows that 85% of people specifically look for a provider who’s compassionate and empathetic. Many are willing to pay out of pocket if it means they can see a doctor they genuinely like and trust. Patients not only want good care but easy access and meaningful interactions. 68 • JUNE 2025 • PPAI Must Read |
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