Go deeper. Watch for the all-new PPAI Premium Research Saturday newsletter in your inbox each week for the latest on key industry data. 3. They Treat Supplier Relationships Like Gold Great distributors don’t just place orders, they build real partnerships. They know their reps personally, and that rapport often translates into priority service, quicker turnarounds or early access to new products. In a pinch, those relationships can be the difference between a missed deadline and a rave review. 4. They Make The Quote-to-Order Process Seamless Leaders in our industry don’t fumble through email chains or juggle 10 open tabs. They’ve invested in tools – whether it’s commonsku, PDX or PromoStandards integrations or custombuilt templates – that make quoting, proofing and approvals smooth and fast. The easier you make it to say yes, the faster you close. 5. They Leverage Kitting And Custom Packaging PPAI 100 distributors aren’t just putting logos on pens. They’re creating unboxing moments and brand experiences. Kitting, bundling and custom packaging not only add perceived value but also increase margins. Think beyond the product to the full impact. 6. Leading Distributors Know Trends And Act Early Whether it’s sustainability, retail-style design or emerging tech, the most aggressive distributors have their fingers on the pulse. They’re reading every edition of PPAI Newslink on Tuesdays and Thursdays. They’re watching what’s hot on TikTok and staying plugged in to supplier updates. This positions them as consultants, not just vendors. 7. They Automate The Repetitive Stuff Follow-up on emails, reorder alerts, delivery tracking – there’s no need to do it all manually. Smart distributors lean on automation tools like Zapier or Monday. com to stay efficient and error-free. Less time on admin tasks means more time for strategy and sales. 8. They Think Long-Term And Don’t Chase One-Off Sales Savvy sellers aren’t chasing the onetime deal. They’re cultivating client relationships that pay off year after year. They know what’s coming on the client’s calendar and show up early with ideas. It’s not just about this project – it’s about becoming a trusted partner. 9. Bottom Line Promo is fast, competitive and constantly evolving. But the strategies used by PPAI 100 distributors aren’t out of reach. With the right mindset, tools and relationships, any distributor – big or small – can level up and grow a business that’s built to last. Linn is the distributor sales manager at PPAI PPAI • JUNE 2025 • 35 Your Business | Voices
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