PPAI Magazine June 2025

Leading Habits Any company can follow these practices of PPAI 100 distributors to win more business. By Mason Linn, CAS IN THE PROMOTIONAL PRODUCTS world, the pace is relentless – deadlines are tight, clients are demanding, and product options are endless. And yet, the leading distributors don’t just survive in this environment – they thrive. The best of the best land major accounts, deliver flawlessly and keep growing without losing their edge. So, what are they doing differently? Let’s take a closer look at what sets PPAI 100 distributors apart. Here are eight habits that help them stay on top – and how you can put them to work in your own business, no matter your size. 1. They Prioritize Speed And Accuracy – Every Time In this industry, being fast gets you noticed, but being accurate earns trust. The leading distributors nail both. They’ve built systems that minimize mistakes and keep orders flowing – think rocksolid digital checklists, airtight proofing processes and deep trust with their supplier partners. It’s not about working harder – it’s about working smarter. 2. They Own The Client Experience Your client isn’t just buying a water bottle – they’re buying peace of mind. The best in the business know this. They communicate proactively, offer creative ideas and always stay a step ahead. Make it easy for your clients to look good and they’ll keep coming back. 34 • JUNE 2025 • PPAI Voices | Your Business Margarita Ksenokratova / MaksEvs / Shutterstock.com

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