Leading Habits Any company can follow these practices of PPAI 100 distributors to win more business. By Mason Linn, CAS IN THE PROMOTIONAL PRODUCTS world, the pace is relentless – deadlines are tight, clients are demanding, and product options are endless. And yet, the leading distributors don’t just survive in this environment – they thrive. The best of the best land major accounts, deliver flawlessly and keep growing without losing their edge. So, what are they doing differently? Let’s take a closer look at what sets PPAI 100 distributors apart. Here are eight habits that help them stay on top – and how you can put them to work in your own business, no matter your size. 1. They Prioritize Speed And Accuracy – Every Time In this industry, being fast gets you noticed, but being accurate earns trust. The leading distributors nail both. They’ve built systems that minimize mistakes and keep orders flowing – think rocksolid digital checklists, airtight proofing processes and deep trust with their supplier partners. It’s not about working harder – it’s about working smarter. 2. They Own The Client Experience Your client isn’t just buying a water bottle – they’re buying peace of mind. The best in the business know this. They communicate proactively, offer creative ideas and always stay a step ahead. Make it easy for your clients to look good and they’ll keep coming back. 34 • JUNE 2025 • PPAI Voices | Your Business Margarita Ksenokratova / MaksEvs / Shutterstock.com
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