The Gender Neutral BELFORD Eco Fleece Lined Full Zip Bomber Jacket is a great choice for fall. Not only does this style offer inclusive sizing, it’s also made of 100% recycled nylon. With a timeless style that has an effortlessly cool look, this bomber has fleece lining to keep you warm on chillier autumn days. PCNA / PPAI 113079, Platinum / pcna.com Fall Fashion Preview It’s never too early to begin studying upcoming trends. Here are some product suggestions that align with what’s in store for autumn. By Hanna Brookshire WITH SUMMER NOW UPON US, it’s time to begin preparing for fall fashion trends. While some are predictable, like the continued emphasis on sustainability, others are harder to spot. To gather the best insight possible, I got in touch with some trendsetting members of the promotional products industry to bring you the inside scoop on what to look out for this upcoming autumn. Look Out For The Long Term As the executive director of brand operations at Whitestone, the No. 35 distributor in this year’s PPAI 100, Lee Ann Mazzarisi creates an annual trend forecast. She explains that trends “are important when you’re making products so that you can stay relevant, but most importantly, purpose driven.” To make products relevant and desirable for the long term, she adds, brands need to “stay focused not just on the temporary shifts but the larger cultural shifts.” This allows your products to be kept because they are functional and timeless. A few of these overarching cultural shifts involve sustainability, particularly upcycling. Whether buying items made from repurposed materials or refreshing what you already have in your closet, bringing new life to old things is key. Another important shift is the focus on inclusive sizing – including unisex and extended sizing options allows your products to reach more people. 12 • JUNE 2025 • PPAI Essentials | In Style Igisheva Maria / Shutterstock.com
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