Perfect Promo Retro-Inspired Campaign Turns Up The Heat On Equipment Sales See how Concepts & Associates mixed nostalgia, strategic thinking and a personal touch to achieve outstanding results. To drive sales of its compactor machines, Thompson Tractor launched a campaign in summer 2023 targeting key pavement customers in Alabama and the northwest Florida Panhandle. The company partnered with Concepts & Associates (PPAI 134402, Silver) to create a unique, retro-themed mail campaign with the slogan “Hot Mix, Cool Savings.” Each package featured a Bluetooth speaker shaped like a cassette tape, along with two QR codes – one linking to a special promotional offer and the other to a carefully curated 1980s Spotify playlist. The campaign highlighted five compactor models at a range of price points, allowing customers to explore options tailored to their needs. For distribution, some boxes were shipped directly while others were hand-delivered by sales representatives for a personal touch. These faceto-face interactions helped spark conversations, strengthen relationships and increase engagement. The campaign exceeded expectations by generating significant interest and sales. Notably, the sale of just one machine covered the program’s cost multiple times over, proving the value of a creative, well-executed promotional strategy. 106 • JUNE 2025 • PPAI
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