Perfect Promo A Slam Dunk Discover how team spirit and Minnesota pride came together for an innovative game day giveaway that had fans cheering. Months of planning went into a special giveaway during a Minnesota Timberwolves game where 15,000 fans received a custom towel inspired by the state’s famous “Land of 10,000 Lakes” slogan. Designed not just as a souvenir but also as a functional item for a day at the lake, the high-quality towel was the result of a collaboration between distributor Taylor Promotional Marketing (PPAI 103553, Platinum) and supplier Towel Specialties (PPAI 113150, Gold). Each towel, designed with the team’s water-themed branding in mind, featured the name of Timberwolves’ fan favorite Naz Reid. The excitement surrounding the giveaway even extended to the entertainment world, where country singer Tim McGraw was seen holding up the towel on stage during a concert. The promotion successfully boosted brand visibility while providing fans with a meaningful and practical keepsake, reinforcing the Timberwolves’ connection to both the community and Minnesota’s outdoor lifestyle. 90 • MAY 2025 • PPAI
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