Make Summer Jobs Stand Out With Promo More than 200,000 people work in the theme park industry, with employment in this sector surging 23% from 2013 to 2023. Theme parks of all kinds rely on a steady workforce, including seasonal employees like high school and college students. During the summer months, many in this age group are available for part-time work. Theme parks can reach these potential hires and recognize their hardworking staff with promo like custom T-shirts and water bottles. By using custom products, theme parks can create a sense of belonging, turning summer workers into lifelong fans. Give Guests More Bang For Their Buck Rising costs and inflation have some families rethinking their theme park visits. For example, many things that were once free, like shuttle rides, now carry a fee. A Disney World vacation for a family of four is $1,000 more expensive now than in 2019. Financial reports from Disney, Universal and Six Flags show declining attendance as some consumers are opting to skip the theme park in favor of a cruise or international travel. As a result, theme parks need creative ways to entice visitors through the gates. Promotional products can be just the way to bring guests back. Items like refillable logoed cups or free themed tote bags can make park visitors feel like they’re getting more for their money. These tangible items can help reinforce good times and build brand loyalty, even when ticket prices are higher. Promo That Gives VIP Vibes Theme park visitors want thrills and excitement, but they also want personalized experiences that feel custom-made just for them. In fact, nearly half of theme park guests (47%) say personalized experiences justify a higher admission price. Go beyond VIP tours with special merch like name-personalized apparel and customized drinkware. When theme parks combine immersive attractions with personalized promo, they can elevate the experience, increase in-park spending and make every visitor feel like a VIP. like colorful tumblers filled with Insta-worthy drinks or matching promo hats the whole family can wear to watch a parade, theme parks help guests create picture-perfect moments while also providing memorable keepsakes. While U.S. theme parks attract people from around the world, an increasing number of Americans are seeking fun experiences close to home. One survey shows that about 67% of Americans, or around 173 million people, are planning a staycation and will likely spend nearly $1,000 per person on the experience. When it comes to their preferred activity for a staycation, 30% say they like theme parks, beating out other popular choices like camping and golf staycations. Offering promo with season passes or limited-edition merch based on new attractions can entice local visitors and keep them coming back for more thrills, laughter and unforgettable moments. These 10 U.S. Theme Parks Reign Supreme Here’s a look at America’s leading theme parks by annual attendance numbers: Disney’s Magic Kingdom in Florida 17.7 million visitors Disneyland in California 17.2 million visitors Disney’s EPCOT in Florida 11.9 million visitors Disney’s Hollywood Studios in Florida 10.3 million visitors Universal Islands of Adventure in Florida 10 million visitors Disney’s California Adventure Park 10 million visitors Universal Studios Florida 9.7 million visitors Universal Studios Hollywood 9.6 million visitors Disney’s Animal Kingdom in Florida 8.7 million visitors Dollywood in Tennessee 4.3 million visitors Promo opportunities abound, from souvenir cups with discounted refills to branded ponchos for unexpected splash zones. Raise Your Promo Glass At theme parks, beverages are more than just refreshments – they’re part of the story. Consider the Blue Milk at Star Wars: Galaxy’s Edge or the Butterbeer at The Wizarding World of Harry Potter. Guests spend upwards of $200 on food and drinks each visit, and they’re willing to spend more for themed sips. Theme parks can take these special beverages to the next level with logoed drinkware. From collectible goblets to souvenir mugs to glow-in-the-dark tumblers, these promo items turn a unique drink into a fun keepsake. PPAI • MAY 2025 • 63 | Must Read
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