THE ROAD TO PPAI 100 The now-coveted list of the industry’s leading distributors and suppliers returns next month. It's a massive undertaking, and its evolution will never stop. By Jonny Auping “Lists and listicles got a bad rep during the Buzzfeed years. If there’s enough research behind it, a list can be an excellent way to convey interesting and important information.” This is something my wife, Natalie Weiner, a journalist, said during a keynote session about using research to make readers invest their attention into unlikely topics. While those two sentences weren’t referring to PPAI 100, they certainly could have been. Sensvector / Shutterstock.com PPAI • MAY 2025 • 57 Road To PPAI 100 | Must Read
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