IF THERE’S ONE THING that brings promo pros together, it’s an engaging event. Great news: The industry calendar is filled to the brim with occasions that put the “fun” in function while serving as memorable opportunities for networking and learning. Whether you’re looking for an educational conference or an excuse to break out your best golf clubs, keep reading to discover the coolest events in the promo world. Coolest Way To Test Out Your Tubing Skills Here’s proof that business and play make a perfect pair: The Rocky Mountain Region Promotional Products Association’s Winter Field Test was snow much fun! After a cozy brunch and product demos, attendees zoomed down Echo Mountain’s inner tube hill. From solo spins to linked-up laughter, the day was packed with frosty thrills. And, of course, the swag bags were snow joke, filled with winter-ready promo to keep the memories (and hands) warm. Coolest Reason To Dodge Some Lasers The Specialty Advertising Association of Greater New York’s Spyscape Networking Event was a mission impossible to miss. Attendees unleashed their inner spies as they cracked codes, dodged lasers and uncovered secrets – all while making topsecret connections. After a thrilling museum adventure, agents reconvened at McGee’s Pub for a “classified” happy hour. With the first round on SAAGNY, the only thing undercover was the bar tab. Coolest Reason To Head To The Great White North What better way to spend spring than with a trip to our neighbors up north? Promotional Product Professionals of Canada is hosting Catalyst 2025 – Leading Change, a new event in Victoria, British Columbia. The conference isn’t just about learning; it’s about connecting with industry pros and sparking ideas. Prepare to lead with confidence and leave with a toolkit for success. Plus, with a view like that, it’ll be hard not to feel on top of the world! Coolest Excuse To Let Loose If you want an event that’s up to par, The PPAI Expo Party at Swingers Las Vegas is the place to be. After a week chock-full of learning sessions, great conversations and a lot of exciting new products, attendees got to cut loose and show off their mini-golf skills. The carnival-themed venue was the perfect backdrop for a night packed with fun. EB Adventure Photography / Vera Petrunina / Shutterstock.com PPAI • MAY 2025 • 43 The Coolest Stuff in Promo | Must Read
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