Solutions Categories Each of the categories in the Solutions Center serves a specific business purpose. These include: Artwork Services: Aesthetics are key to the promotional products world, and these companies help unlock creativity, from proofs to graphics and design software tools. Consulting: Many PPAI member solutions providers offer consulting for technology, marketing, administrative or sales needs. Credit Services: Credit services providers give promo firms back-office capabilities that let them keep their focus on their clients. Decorators: Decorators give promo products the look and pop that brands want in order to stand out. Digital Marketing: Several PPAI member solutions firms offer digital marketing assistance. Industry companies use these valuable resources to punch up their online presence. ERP: Enterprise Resource Planning software systems help run an entire business, and many service firms are tailoring them for promo companies. Equipment & Machinery: PPAI-validated providers of equipment and machinery can assist suppliers and distributors alike with the industrial tools to operate at scale. HR & Development: These solutions providers can help companies with recruitment and employee engagement, as well as HR policies and procedures. Insurance: Promo firms need a variety of insurance solutions to support their operations. These PPAI-member business services firms are here to help. Kitting & Warehousing: Several business services firms offer kitting and fulfillment solutions that deliver valuable opportunities to promo companies. Multi-Line Reps: Multi-line representatives can be important partners for companies looking to grow and reach new markets by acting as sales representatives on their behalf. Online Stores: Digital storefronts or company stores can be an important channel of long-term business for distributors with residual sales and lifetime value. Orders Management: A growing promo business is bound to run into issues tracking its flow of orders unless it has an organized order management system. Outsourcing: Outsourcing allows companies to fill gaps in their workforce with top talent. These PPAI-member business services firms help make that happen. Product Testing: Product safety, sustainability and compliance are of the utmost importance, and these services can offer assistance. Product Search: Product search solutions make millions of promotional products available to find at the click of a mouse. Product Components: From signature colors to hardware expertise, offering the highest quality products for clients can require partnering with the right services. 36 • MAY 2025 • PPAI Must Read | Inside The PPAI Solutions Center
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