Bringing Workers To The Table If we’re serious about sustainability, we need to put people at the center of that conversation. By Elizabeth Wimbush WHEN WE TALK ABOUT responsibility in the promotional products industry, conversations often start with recycled content, certifications or carbon impact. But increasingly, there’s a deeper shift happening – one that asks us to expand how we think about what “responsible” really means. We, as promo pros, are part of a global supply network. That means the decisions we make – what we source, whom we source from and what questions we ask – have ripple effects far beyond our immediate business relationships. If we’re serious about sustainability, we need to put people, especially workers, at the center of that conversation. This is more than a trend. It’s a fundamental evolution of our collective responsibility. Why Does Transparency Matter Now? The truth is many of us still don’t have clear visibility into the full journey our products take before they reach our clients. That’s not a failure; it’s a reflection of how fragmented and opaque global supply chains rudall30 / Shutterstock.com 30 • MAY 2025 • PPAI Voices | Responsibility
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