IDEAS TO ADVANCE THE MARKETPLACE Voices 05.25 IS PRINT-ON-DEMAND THE COMPETITIVE EDGE DISTRIBUTORS NEED RIGHT NOW? Printful executive Chris Victory says POD can provide promo firms with a way to eliminate inventory risks, reduce waste and offer a wide range of customizable apparel and decor products. page 28 YOUR BUSINESS p. 26 RESPONSIBILITY p. 30 INNOVATION PPAI • MAY 2025 • 25 Rollender / Shutterstock.com
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