Nuva Frames / Shutterstock.com 10 • MAY 2025 • PPAI Essentials | In Style WHEN CLIENTS ORDER promotional products, it can be challenging to accommodate everyone’s size and preferred styles. Inclusive sizing, which refers to extended size ranges as well as offering unisex products, is the solution. Until recently, most size ranges went from XS-XL or 2XL if you were lucky. But now many companies offer sizes XXS-3XL or even 4XL and 5XL. Previously these would be only available when ordering specifically plussize items, but now they are available in the standard sizing range. Many companies are beginning to offer unisex styles as well. These are items that have a gender-neutral cut and therefore can accommodate any gender identity. Beyond practicality and ease, inclusive sizing makes consumers feel comfortable and confident. When expanding style ranges, companies enable people to find clothes that actually fit. After all, bodies come in all shapes and sizes, and clothes should reflect and honor that. When thinking about products for a company shop or gifting, providing choices is really important. Offering multiple styles in inclusive sizing, according to Nicole Tennison, brand manager and graphic design lead at Vancouver-based distributor Fairware, “shows that you’re thinking of everyone.” She explains that offering No Limitations Inclusive sizing provides clothing that appeals to everybody, regardless of gender or shape. Check out these fashion options that meet a variety of needs. By Hanna Brookshire Nuva Frames / Shutterstock.com
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