From PPAI Denise Taschereau Chair of the Board 04.25 Certainty In The Unknown 2025 HAS BEEN OFF TO QUITE THE START. If you’re like me, you’ve probably been telling yourself that things will settle down. It’s been a dizzying few months personally, and not because of my added work as your Chair. Like most leaders in promotional products, I’m spending more and more time following the news, and specifically the on-again, off-again status of tariffs imposed by the new administration in Washington. Our members are trying to make sense of how to react whether they're in the U.S., Canada or further abroad. It’s a lot to keep up with, and the uncertainty has probably cast some doubt for all of us. But the companies in our industry, regardless of size or location, are accustomed to working through tough times. Our industry is no stranger to this kind of uncertainty. Whether it’s policy changes, economic downturns or a full-on pandemic, time and again, we’ve shown just how resilient we can be. We’ve found ways to adapt and thrive no matter what challenges come our way. Now, as we face new tariff changes and trade policies, I have no doubt that we’ll do it again. For each of us, the tariff conversation should be a reminder of the strength in diversification. With trade policies seemingly shifting between the U.S. and its neighbors, as well as China and other key manufacturing hubs, it’s clear we need to stay flexible. The good news is our industry has deep and diverse supplier networks on this continent and around the world, giving us plenty of options. Whether that means exploring new markets, strengthening local partnerships with Made in USA and Made in Canada suppliers, or adjusting sourcing strategies, we have the tools to adapt. As PPAI’s first Canadian Board Chair, I know firsthand the importance of looking beyond borders. Trade isn’t just a U.S. issue: It affects all of us, across North America and beyond. That global perspective is key as we work together to navigate these changes, ensuring that our industry remains strong and connected. It informs the way PPAI approaches this issue through its advocacy efforts, including Legislative Education and Action Day this month, when scores of our colleagues will be on Capitol Hill to share our voice with elected officials. Public Affairs and Research Editor Rachel Zoch does a fantastic job setting the table for that event on page 38 of this issue. Our advocacy team will be actively engaged in discussions about trade, tariffs and regulations well after LEAD, for as long as it takes. Our staff and volunteers are making sure the industry’s voice is heard. PPAI is committed not only to pushing back against the harmful effects of heightened tariffs, but to keeping you informed. If you’re not already following our updates, now’s the time. Subscribe to PPAI Newslink for constant updates, and check out ppai.org/public-affairs for the latest on what we’re doing on your behalf. While these changes bring some unknowns, I believe in the strength of our industry. We’ve built something incredible. This is an industry rooted in creativity, relationships and adaptability. Amid all the uncertainty, I am personally very certain that, together, we’ll continue to thrive. Our industry is no stranger to this kind of uncertainty. Whether it’s policy changes, economic downturns or a full-on pandemic, time and again, we’ve shown just how resilient we can be. 4 • APRIL 2025 • PPAI
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