Buzzworthy | Community 2 Post Malone’s Oreo Collab Gives Fans A Sweet Surprise Besides a talent for racking up awards, Post Malone knows a viral collaboration when he sees one. The pop culture icon teamed up with Oreo to release Limited-Edition Post Malone Oreo Cookies. In this sweet collab, the iconic cookie brand and nine-time RIAA diamond-certified rapper and singer aligned to drop a cookie that “celebrates the twists in all of us.” The Oreo cookies debut a swirled creme combining salted caramel and shortbread flavors sandwiched between a one chocolate and one traditional golden wafer. “Can’t believe they let me make my own Oreo cookie,” Post Malone said. “So happy everyone gets to try the taste twist. Hope you love it as much as I do, ’cause I think it’s the best Oreo ever! It’s the first time Oreo has ever twisted the creme of the cookie and they named it after me.” Each cookie features one of nine unique embossments inspired by Posty’s world that he handpicked himself – from a hero Oreo x Post vinyl to cookies that show off his diverse discography. Each pack has a unique mix of cookie designs and a handwritten signed note on the back from the music artist. “Flavor innovations and collaborations, inspired by fan behavior, have become a mainstay in our playbook as a way to maintain relevancy across our portfolio of snack brands,” said Tanya Berman, senior vice president, Biscuit, at Mondelēz International. “With an iconic brand like Oreo, our challenge is to consistently raise the bar and discover fresh ways to engage our fans. This collaboration with Post Malone sets a new standard.” Last summer, Raising Cane’s Chicken Fingers released four collectors’ cups designed by Post Malone and inspired by his tattoos. • Each 32-oz. cup was available for two weeks only and included a QR code to enter to win merch, concert tickets and other prizes. • The pink and black cups were met with overwhelming demand, including a batch of 249 that were stolen from the restaurant’s location in Houston’s Galleria shopping mall (along with four gallons of dish soap) shortly after their release. Photos courtesy of Oreo PPAI • APRIL 2025 • 53
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