4 From PPAI Certainty In The Unknown 7 Creative Calendar Essentials 10 Use Case Summer Fun 14 In Style Transitional Apparel Voices 18 Innovation Be Wary Of Using AI Where It Doesn’t Belong 20 Your Business The Secret To Keeping Clients Coming Back 22 Responsibility B Corp vs. EcoVadis: The Ultimate Showdown Must Read 28 Promotional Products Work Cannabusiness Community 52 Buzzworthy 56 Book Club 58 PPPC Communiqué 61 Inside PPAI 65 New Members 69 Datebook 74 Perfect Promo CONTENTS 04.25 VOLUME 49, ISSUE 03 32 38 42 LEADing The Way The annual Legislative Education and Action Day brings promotional products professionals to the nation’s capital to advocate for the needs and interests of the industry. 38 A Vision of Joy New PPAI President and CEO Drew Holmgreen is still learning about the branded merch industry, but his fresh perspective is already guiding steps to amplify the joy it creates: Strengthen the Association, better serve members and elevate the medium’s importance to the overall branding community. 42 PPAI U.S. Distributor Sales Volume Estimate: Modest Growth In 2024, But Reasons For Optimism Remain U.S. distributors are more hopeful for 2025, even in the face of tariff threats and economic uncertainty. Read about other findings from the annual survey. 32 PPAI • APRIL 2025 • 3
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