Fig. 5 | Sales Average (Mean) by Distributor under $2.5 Million Fig. 15 | Percentage of Sustainable Promotional Products Sales 2019 2021 Under $2.5 Million Over $2.5 Million 2023 2020 2022 2015 2014 2019 2017 2021 2023 2016 2020 2018 2022 2024 2024 Thousands in sales In terms of changes in sales volume, every group size of distributors saw a positive change in 2024. However, companies with sales between $1 million and $2.5 million had the greatest sales growth at 4.03%. The average revenue for small distributors continued to grow, reaching $548,681 in 2024, compared to $524,722 in 2023 (see Figure 5). This increase indicates stable performance in this sector. The growth remains modest, reflecting consistent market conditions for small distributors. 431 13% 13% 13% 13% 470 450 424 418 422 431 409 519 525 549 Sustainable Products Still A Key Player Sales in the sustainable products category – items recognized for their eco-friendly attributes at various stages of their lifecycle – topped an estimated $3.69 billion in 2024, which reflects the appeal of their eco-friendly attributes across production, disposal and usage. Sustainable products accounted for 13.8% of total industry sales, marking a significant 20% growth from 2023 (see Figure 15). Small distributors were the main drivers of this growth, increasing their share from 11% in 2023 to 15% in 2024. Large distributors also expanded their sustainable offerings, increasing their share from 12% to 13%. The rapid rise in sustainable sales among smaller distributors suggests increased accessibility, wider product availability and growing demand from end buyers for eco-friendly solutions at all business levels. 15% 12% 11% 10% 9% 11% 12% 11% 2019-2024 PPAI U.S. Distributor Sales Volume Estimate | Must Read PPAI • APRIL 2025 • 35
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