Stand Out On The Shelf With Promo When cannabis consumers are browsing the shelves at dispensaries, all kinds of products, from gummies to vapes, are vying for their attention. While people want options, most consumers (64%) feel overwhelmed by choice. Promo can help brands cut through the noise and get noticed on crowded shelves. For example, cannabis enthusiasts may appreciate a logoed reusable storage container to keep gummies fresh or a high-quality rolling tray to make their experience cleaner and more organized. It’s all about giving people a reason to choose one brand over another. Why People Use Cannabis Nearly half of Americans (47%) have tried cannabis, with the most common reasons including: 64% 48% 52% 59% To relax To relieve stress To reduce anxiety To manage pain To improve sleep quality To help them fall asleep Cannabusinesses can use promo that addresses these specific reasons for using cannabis. For example, a custom stress ball or fidget spinner could promote stress relief, helping customers engage with a brand in an interactive way. Or, dispensaries could give branded sleep masks to consumers looking for cannabis strains that help with sleep quality. 45% 45% It’s High Time For Promo Mark your calendar for these cannabis-related observances: February 4 National Hemp Day March 30 National Medical Marijuana Day April 7 National Marijuana Legalization Day April 20 420 Day April Cannabis Awareness Month May 6 International Cannabis Day July 10 National Cannabis Day July 18 National Hashish Day August 8 National CBD Day 2025 Green Wednesday: A PreThanksgiving Shopping Spree Many cannabis consumers love to shop the bountiful sales during Green Wednesday, the cannabis industry’s Black Friday. It occurs the Wednesday before Thanksgiving, giving people a way to stock up on products before the holiday weekend with family and friends. Last year, retail sales on Green Wednesday topped $19 million, with total sales 101% higher than the average from the previous three Wednesdays. Dispensaries and shops that sell cannabis accessories can use promo to draw people in. Offering logoed gifts along with exclusive discounts can boost sales while creating memorable experiences. | Must Read PPAI • APRIL 2025 • 29
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