Choose Your Fighter The million-dollar question: If you’re in the promotional products industry, should you go for B Corp or EcoVadis? The answer depends on who you’re trying to impress. • If your customers are end buyers, retail brands or the general public, B Corp is your best bet. It’s recognized, respected and an excellent marketing tool. • If your customers are corporate buyers, procurement teams or supply chain managers, EcoVadis is your golden ticket. Many large companies require it to do business. Are both feeling a bit too much to get started with? PPAI has partnered with Green Business Benchmark to offer members a benchmarking tool that helps you understand where you’re starting from and where to go. You can even use the platform to help you determine how well aligned you are with global frameworks and how to enhance your efforts. Whether you choose B Corp to woo consumers or EcoVadis to land corporate contracts, both frameworks can help your business thrive. Just remember – like a well-designed promotional product, your sustainability efforts should be both useful and memorable. Wimbush is the director of sustainability and responsibility at PPAI. Voices | Responsibility NEW! SEG Modular Display Kits from DMP! Use one for a 10’ booth or put them together for 20ft or larger booth FREE Carry Bag FREE PMS Matches No Minimum No Set-Up Charges Lightweight Aluminum Frame for No-Tools Set Up 150G Block-Out Polyester w/Silicone Edge Graphics Full Color Imprint on both sides of each piece See all styles at Discountmp.com FSEGKB001 - 10’X10’ 5 panels 3.3’w x 6.6’h & 1 panel 3.3’w x 7.8’L FSEGKC001 - 10’X10’ 3 panels 3.3’w x 6.6’h & 6 panels 3.3’w x 3.3’h FSEGKA001 - 10’X10’ Folding modular display kit 4 panels 3.3’w x 6.6’h & 1 panel 3.3’w x 7.8’L PPAI/582106 SAGE/50398 24 • APRIL 2025 • PPAI
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