Voices | Responsibility B Corp vs. EcoVadis: The Ultimate Showdown B CORPORATION CERTIFICATION and EcoVadis ratings are becoming more and more prevalent in our industry. Why are they so important? How do they differ? And which one is better for your business? Considering that we’re in the middle of WrestleMania season, get ready for a sustainability smackdown – minus the sweat and spandex. In the world of promotional products, sustainability credentials can feel like a game of alphabet soup. You’ve got ISO, LCA, GRI and, of course, today’s main contenders: B Corp and EcoVadis. Both are heavyweight champions in responsible business, but they serve different audiences and have different impacts. Let’s break it down, promo-style. Which sustainability credential should you aim to achieve? Let’s go to the tale of the tape. By Elizabeth Wimbush Nicescene / anntavi / Shutterstock.com 22 • APRIL 2025 • PPAI
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