Whitaker has used the Even Cooler Bag and Cooler Backpack for many promos. Designed for group gatherings, the Even Cooler Bag is a soft-sided, heat-sealed cooler with ample space for food and drinks. The Cooler Backpack has waterproof zippers, padded scuba foam straps and a front storage pocket, offering hands-free convenience. With customizable hardware, webbing colors and full-color sublimation on both sides and the bottom, these coolers offer lots of brand visibility. “Clients love these bags due to how customizable they are, plus they’re super-functional,” Whitaker says. “I’ve packed our showroom sample to use on the beach myself.” Whitaker wants to use the Cooler Backpack 24Pack, a soft-sided ice chest with a leak-proof liner, for a future summer promo. “I’m excited to try this shape from the same Numo line!” she says. “I love that the design is fully customizable with all-over sublimation and hardware elements. But that level of personalization is pretty standard for this brand – they’re always a great choice for creative campaigns like summer fun!” Numo / PPAI 112597, Gold / numomfg.com MICHELE COCHRAN Owner/Managing Member Six Twenty Six, an iPROMOTEu affiliate PPAI 218870, Platinum Scottsdale, Arizona “Summer fun makes a big impact on recipients as a giveaway, gift or part of a campaign, because it conjures up the happy feelings of the ease of the season,” Cochrane says. One of the best summer promotional products she recommends for client summer programs is the Paddle Board Game, which comes with two oversized paddles and a small rubber ball packed in a mesh gift bag. “We produced a set for an offsite event program in Florida,” Cochran says. “The client raved about the engagement value and that all the recipients wanted to take them home!” Peerless Umbrella / PPAI 112666, Gold peerlessumbrella.com PPAI • APRIL 2025 • 11 Use Case | Essentials
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