| Must Read Monkey Business Images/ robuart / Shutterstock.com The Perks Of Co-Working When professionals join a co-working space, they report improvements in all kinds of areas. For example: 82% say they have expanded their professional networks. 80% have benefited from the guidance of other co-working professionals. 69% have learned new skills. 68% have improved their existing skill sets. 87% have met up with other co-working members socially, with 54% socializing with other professionals after work or on the weekends. 89% of co-working professionals say they’re happier, and 83% say they’re less lonely. Promo can add to these positive experiences. Items like custom squeeze toys can help improve focus during meetings. Gifts like branded mugs are universally appreciated and fit seamlessly into professionals’ daily routines. Welcome, Guest! In co-working spaces, don’t overlook the guests and clients that members bring in. They could become future members and generate even more revenue. For reference, Nexudus, a company that manages flexible workspaces, processes nearly 100,000 visitors every month. Companies should think about going beyond a visitor’s badge with promo items like branded pens or journals. Not only does promo reinforce a brand, but it makes visitors feel welcomed from the start, increasing the chances they’ll go from guest to member. The Demographics Of The Co-Working Crowd All kinds of professionals use co-working spaces, from solo entrepreneurs to startups to established businesses. Most are millennials, which make up about 61% of all members, and most are men, who account for around 54% of all co-working members. Co-working spaces typically attract college-educated professionals, with 80% of members holding a college degree. They’re also leaders, with 3 out of 4 co-working members serving as directors, managers or executives within their organizations. Considering these demographics, look for promo that aligns with their active, on-the-go lifestyles. Items like branded portable chargers make useful gifts that members can use throughout their busy day – whether they’re at work, on the move or in a meeting. Use Promo To Encourage More Visits Most members of co-working spaces work there just one day a week. To attract people back to the facility more often, some co-working spaces are incorporating “retreat areas” into the building. These could be library-style areas with cozy chairs and soft lighting or meditation rooms with plush cushions and large windows to let in natural light. Whatever these retreat spaces happen to look like, promo can add to the experience and inspire people to return more often. Most Popular Amenities At Co-Working Spaces Here’s what’s on offer at most co-working facilities: Free parking 38% Wireless internet 38% Meeting spaces 37% Coffee and tea 36% Networking events 34% Snacks 33% Receptionist service 32% Fitness/wellness activities: 30% Beer or wine 27% Childcare 26% Learning/growth cohorts 25% Whether a co-working space provides standard offerings like coffee and Wi-Fi or unique benefits like on-site childcare, branded items can further differentiate the facility. Everyone loves the added value of a great promo they can use every day. PPAI • MARCH 2025 • 73
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