PPAI/113818 SAGE/56440 Pentelimprint.com Now in All White! BL107W Below EQP Sale on Budget Gel Ink Retractable! SCREEN PRINT Includes a one-color imprint Minimum order 300 pcs. Imprint: 1 1/2”w x 5/8”h $1.49(C) EQP Sale Below 1 Color Screen FULL COLOR PROCESS Includes a full color imprint Minimum order 300 pcs. Imprint: 2”w x 3/10”h $1.72(C) EQP Sale Below Full Color White Barrels Black Ink Refillable Scan to see all details on this style EnerGel® liquid gel ink dries so fast even left handers love it! No smears No smudges No globs! Must Read | Consumer Study inventory and create more targeted marketing campaigns. • Eco-Friendly Materials: Given that up to 83% of consumers regard sustainability as an important factor in their purchasing decisions, there is a clear mandate for using environmentally friendly materials (see Figure 2). This not only meets consumer expectations but also positions a brand as responsible and forward-thinking. Future Outlook and Predictive Insights There are several ways the promotional products industry can take a proactive role in shaping marketing trends, according to Bhat. • Setting trends with innovative products: Encourage the development of products that not only carry a brand’s message but also incorporate cutting-edge technology and sustainable practices. By doing so, the industry can position itself at the forefront of marketing innovations. • Emphasizing customization and personalization: Use advanced manufacturing techniques such as 3D printing and AI-driven design to offer unprecedented levels of customization and personalization. This approach can help brands create deeper emotional connections with their audiences, as indicated by consumer preferences for personalized products. • Leveraging data: Employ data analytics to better understand consumer behavior and preferences, enabling brands to offer products that are highly targeted and relevant. This strategy can enhance brand loyalty and user satisfaction, leading to increased brand engagement. Johnson is a news editor at PPAI. 70 • MARCH 2025 • PPAI
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