Internal Communication Programs Gold Winner Creative Boulevard “Love On A Tight Timeline” sounds like a Hallmark movie, but it’s actually the name for this winning Valentine’s Day promotion crafted and executed by Creative Boulevard. Every year on February 14, normal operations at its client, Rethink Communications LP, are paused while the team enjoys fun activities like a Hearts tournament and secret Valentine exchanges. Using the theme “Sexy Silk / Romance Novels” as inspiration, Creative Boulevard designed custom team gifts amped up with racy one-liners such as “The eternal flame of our undying love for really big decks” on candles, “Shut up & peer review my lips” on lip balms and “Love on a tight timeline – keep going don’t stop” on notebooks. The Valentine’s Day event was a hit, with all the gifts snapped up by Rethink staff, signaling strong engagement and genuine appreciation for the originality. Silver Winner Sonic Promos When Southern Management Companies, a residential building leasing and management company, approached Sonic Promos for a promo item to tie into its 50th anniversary celebration, the company had two key requirements. The product had to appeal to all 1,200 employees, from maintenance to leasing office professionals to C-suite executives, and it had to work for nonEnglish speakers. The solution was a deck of custom playing cards. The backs of the cards featured a design that encapsulated the journey of the company throughout the decades. Every card displayed vivid images and information related to the company’s various communities and properties, internal corporate programs and even the faces of notable employees. One card contained a QR code linked to a custom landing page for more information about the people featured on the cards, the company’s values and training resources. This allowed for a unique storytelling experience, engaging the audience with the rich history and accomplishments of the company. The custom card decks were distributed to employees during an anniversary gala in Maryland. Following the success of the event, Sonic Promos presented its client with four sheets of uncut playing cards that could be used as commemorative posters to congratulate the company on the success of this project. Must Read | Pyramid Awards | Client Promotions 60 • MARCH 2025 • PPAI
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